Pay Per Click (PPC)

Pay for results

Todays digital marketing is a very different animal then advertising mediums of the past.  

You used to have to invest in yellow page advertising or magazine ads and hope that you got a return on your investment based on nothing but how many readers a publication had.

Those days are long gone and there is no more such thing as yellow pages.

With todays advertising you only have to pay for actual results.  You bid on a particular keyword combination and if you bid the highest amount you’ll show up on a search result for whatever position you bid on until your daily budget runs out.

So lets say you bid $1 per click for “plumbers sarasota” and won the bid. 

And lets say you set your budget to $20 a day.  That means you’ll only pay $1 per click from someone actually looking for your services until your $20 budget runs out.

Meaning you’ll get about 20 clicks a day from somewhat qualified prospects looking for someone that does what you do.

Imagine if that $2500 a month yellow page ad from the past brought 83 people a day that were in need of your services.

It’s incredible when you think about it. 

Then if you know that an average of 1 out of every 20 people that come to your site set up an appointment with you then you’ll get 4-5 appointments a day with. a $2500 campaign. 

Then if you know you usually close 1 out of every 4 appointments you know that you’ll make a sale a day with. a $2500 campaign.

If your average customer is worth lets say $200 then you  know you’ll make an average of $6000 for every $2500 you spend.

Now cut that in half and lets say to be on the safe side you only make $3000 a month in sales.  That’s still a $500 profit that you can try and duplicate with another campaign and make $1000 profit each month.

There are several different kinds of PPC campaigns.  You can simply bid on keyword combinations.  You can bid on ads that show up next to news articles.  And even Facebook Advertising uses a similar “pay per click” system where you only pay for actual results.

Click on the button below to schedule a free strategy session and lets talk about it.